In this week’s Everything But Imaginary: Yet another brilliant comic book, Thor: The Mighty Avenger, is getting canceled before its time. How do you stop books like this from suffering the same fate?
Everything But Imaginary #375: The Hammer Falls Again
In the classics, though, it’s time to rewind to June 30, 2004… a time before Free Comic Book Day was standardized as being the first Saturday in May. The week before FCBD #3, this is what I wrote to try to help fans do it the right way…
Classic Everything But Imaginary #69: Free Comics-You Know You Want ‘Em
Last December I was at one of the local big box bookstores in the New Orleans area. As I always do in these stores, I went to check out the graphic novel section, lamented the seventeen racks of Manga compared to one rack of American comics, and proceeded to flip around for something interesting.
Something interesting, as it turned out, came to me. Two women arrived at the graphic novel section, women older than myself — I’d place them in their late 50s, but it was hard to be sure because they were the sort that thought wearing enough makeup to qualify as Tammy Faye Baker’s stunt double made them look younger. I was surprised. The last time I’d seen anyone in this section that wasn’t part of my own demographic or a teenage girl looking at the Manga, it was when my buddies Chase and Mike dragged me halfway across that bookstore to ogle a cute female about our own age who was wearing a Green Lantern ring from DC Direct, making the three of us look like stalkers in the process.
I admit it, I’m more than just a people-watcher, I’m a people listener, and I wanted to know why these women were there. Hearing tidbits of their conversation, I discerned that one their grandsons had read a comic book he liked and they wanted to get him some more to encourage him to read more — a worthy cause if ever there was one. But as they flipped through a dozen Spider-Man and three dozen X-Men graphic novels, all with differing titles and number schemes, they were hopelessly lost.
So, overgrown Boy Scout that I am, I stepped in. I told them that I read comics frequently and offered to help them out. I explained that X-Treme X-Men and New X-Men featured different teams. I explained that the Ultimate books were geared for new readers. I explained that the Essential line reprinted classic stories. And when one of them was stunned that comic books cost $20 now, I explained that they still publish the magazines, but you can’t find them in many places outside of comic book shops anymore. The two ladies left with an Ultimate Spider-Man, an Ultimate X-Men, an Amazing Spider-Man and… most importantly… the directions to BSI Comics, just a few miles down the road, where I had been earlier that day.
These are the sort of people Free Comic Book Day is meant to help.
For the third year in a row, comic book shops across America this Saturday will offer free comic books to anyone who walks in the door. For we regular readers, this is great. If there’s anything better than a comic book, it’s a free comic book, and we should all take full advantage of it.
But let’s face it, guys. Free Comic Book Day isn’t for us. It’s for the kid who just saw Spider-Man 2 and is begging his dad for the action figures and breakfast cereals. It’s for the guy who loved comic books growing up but stopped reading them when he got to high school — about the same time that Jason Todd died. Its for the girl who loves fantasy but has already exhausted every L. Frank Baum, C.S. Lewis and J.R.R. Tolkien book in her school library.
Those of us who are out there every week, going into the comic shops, arguing about whether Captain America can beat Batman in a fight and berating the manager to order the new Family Guy T-shirts from Previews… we’re the lifeblood of the industry. We’re the people who keep Marvel and DC Comics in business, and FCBD is a nice little thank-you for us.
But without new blood, the comic book industry will eventually die out. Oh, the art form will never go away entirely. There have been comics in one form or another since Oog first painted that image of Unga getting trampled by a mastodon on the walls of his cave. (That cave, incidentally, was recently slabbed and sold on eBay for $15,745.) But the comic book as we know it could theoretically die out, and I don’t want that. I don’t want a world where there’s no Spider-Man or Captain America, where Blankets is just what you wrap yourself in to be warm at night, or where Maus is something you set traps to get rid of.
I don’t want a world without a Superman.
So here’s what you need to do my friends. This is the most important EBI assignment you’re ever going to get, so listen up. Tell people about FCBD. Post it on other internet message boards. Tell your friends and family. Give them the www.freecomicbookday.com website and tell them to find the participating store nearest to them. Write a letter to the editor for the local newspaper. Do anything and everything you can to get people into the stores.
Then, once they’re there — be nice to them. Be friendly. Make them feel welcome. Someone wants to know who that girl in Robin’s costume is? Tell him. Someone remembers a comic they saw in college called Sandman and wants to know if they ever made any more? Show them the graphic novels. Someone is looking for comics for her 7-year-old and she picks up an issue of Barry Ween? Politely suggest that Powerpuff Girls or Uncle Scrooge may be a more appropriate choice.
Help them find comic books they will like. Don’t just start pointing to Watchmen and tell them it’s just, like, the greatest thing ev-er and they’ve just got to read it or they’ll, like, be so lame. Ask them what their tastes are and try to find books that will appeal to them. If they like science-fiction, show them Y: The Last Man. If they like fantasy, give them Fables. If they dig horror, point them towards 30 Days of Night. If they’re a fan of Star Wars or Buffy the Vampire Slayer or any television or movie property that has become a comic book, show them that comic book!
And it wouldn’t hurt to bring along a notepad to give people the addresses they need for the web. Let ‘em know comixtreme “www.cxpulp.com” is a good site for comic news and commentary.
That’s what the readers can do. The store owners can do some things as well. Mostly, all they have to do is be polite and helpful. It’s great for me to know that BSI Comics in Metairie, where I shop, is always friendly to new customers. I’ve been to comic stores where the windows are plastered over with 10-year-old posters, the merchandise is stacked in such a manner that it simply has to be a fire hazard, and if you don’t show up there every week the owner acts like you don’t even exist. Clean up your stores, guys. It’s your business that we’re trying to save.
Don’t gouge your customers, either. Comixtreme member Mr. 9.6 told us about a local store in his area that is only giving away the free comics with a $50 purchase. That’s ludicrous. That’s preposterous. That’s just downright crappy. (It’s worse than “crappy,” actually, but if I wrote the word I wanted to the website’s filter would just block it out.) The whole point of FCBD is to get new people into reading comics — you think you’re going to do that by making them pay fifty big ones to get one 32-page comic that they were told they could get for free? Store owners like that are the people that are killing the comic book industry.
You know how you beat comic shop owners like that? Don’t go to their store. I mean ever. No, I take that back — go one more time, on FCBD, and bring with you the location of the next closest store. Tell any customer you can that the other store is giving away the same product with no purchase necessary, inform the manager exactly why you’re not patronizing their store anymore, and walk out. And then come and post the names and locations of their shops right here in this column, because people like that should be ashamed of themselves and exposed to everyone who actually loves comic books and wants to see them grow.
How is Free Comic Book Day working so far? Honestly, I don’t know. I know the shop I go to has been nice and crowded the last two years, but I don’t know how many of those people turned into repeat customers.
But you know what? All it takes is a few. And then we get those people to get a few more people. And then those people. And so on, and so on, and so on. Comic books are an artform like no other, and right now, Free Comic Book Day is the best way we have to make people aware of that. So roll up your sleeves, friends, and let’s get to work.
FAVORITE OF THE WEEK: June 23, 2004
And while you’re pointing out great comic books, don’t forget this week’s “Everything But Imaginary” Favorite of the Week. I hated to see John Romita Jr. leave Amazing Spider-Man, but just a week later he and Glen Brunswick served up a very good horror comic with The Gray Area #1. A cop with dirty hands is killed trying to avenge his family’s murder and winds up somewhere else, some in-between place. For an issue that was all set-up, it was very strong and very creepy. I can’t wait to see where this miniseries goes.
Blake M. Petit is the author of the superhero comedy novel, Other People’s Heroes, the suspense novel The Beginner and the Christmas-themed eBook A Long November. He’s also the co-host, with whoever the hell is available that week, of the 2 in 1 Showcase Podcast and the weekly audio fiction podcast Blake M. Petit’s Evercast. E-mail him at BlakeMPetit@gmail.com and visit him on the web at Evertime Realms. Read past columns at the Everything But Imaginary Archive Page.
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